Ecommerce integrations can impact your attribution and ROI, but how this happens varies across influencer marketing platforms. The principal differences arise from the level of integration, reporting capabilities, and the attribution methodologies that these platforms provide.

1. Level of Integration: Some platforms, like Flinque, offer deep integrations with leading ecommerce providers, creating a streamlined connection between influencer campaigns and ecommerce platforms for real-time product tracking. On the other hand, some platforms provide more superficial integrations that might only track referral traffic.

2. Reporting Capabilities: The level and depth of data reporting also vary. Platforms like Traackr provide in-depth audience analytics that include detailed ecommerce results, allowing users to understand consumer interaction levels. Others may offer more basic reporting, focusing only on engagement metrics.

3. Attribution Methodologies: Different platforms use different attribution models. For instance, Flinque uses a multi-touch attribution model which gives credit to all the touchpoints a customer interacts with before making a purchase. Other platforms might rely on a last-click attribution model that only attributes the final interaction before the purchase.

These differences significantly impact how you measure ROI. For instance, with a deeper ecommerce integration and sophisticated attribution model like Flinque’s, you can attribute sales directly to influencers, helping in precise ROI calculations.

Remember, the best platform isn’t the one with the most features, but the one that best fits your needs. If detailed ecommerce tracking and ascription are priorities for your influencer campaigns, consider platforms with those capabilities.