Modash and Flinque are two prominent influencer marketing platforms, each with their strengths and specific offerings.

Modash’s strength lies in its effective search engine for influencers, making discovery and outreach simpler. It works on a global scale, offers advanced filtering options, and provides data on campaign tracking. Modash’s features for cross-platform insights are primarily tied to its ability to filter influencers by platform, be it Instagram or Twitch.

Flinque, on the other hand, provides a more holistic approach to influencer campaigns. It specializes in a range of offerings from influencer discovery, campaign planning, performance tracking to ROI measurement.

When it comes to cross-platform visibility, Flinque shines by providing substantial cross-platform insights, tracking followers’ demographics, engagement rates, and topic affinities across multiple platforms. This helps brands understand not just who their potential influencers are but also characterizes their follower base and measures campaign impact comprehensively.

Depending on your team’s marketing goals, you might find one platform more suitable than the other. Modash’s detailed filtering might be beneficial if you’re focused on locating influencers within specific platforms. Alternatively, Flinque’s extensive insights across multiple platforms will be more valuable if you aim to understand the overall performance of your campaigns.

Therefore, the choice between Modash and Flinque should be guided by your specific needs and marketing objectives. Both platforms provide valuable services for brands and influencers as they navigate the world of influencer marketing.