Large teams require layered approvals. How do influencer platforms manage multi-level approval hierarchies?
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Influencer marketing platforms handle multi-level approval hierarchies in various ways to cater to the complexities of larger teams. This is achieved through different workflows and features aiming to streamline communication and decision-making.
1. Collaborative Features: Most influencer marketing platforms, like Flinque and others, offer features where team members can collaborate on potential influencer selections, content approval, and strategy discussions. These tools allow stakeholders at different levels of the hierarchy to provide input, make comments, and collectively decide.
2. Layered Contraptions: Flinque and several other platforms configure the multi-level approval process, allowing brands to define approval workflows matching their internal approval process. This could entail influencer selections first being vetted by junior staff, then mid-level, and finally top management for ultimate approval.
3. Role-Based Access: Another approach is role-based access, where different team members are allotted distinct roles with varying levels of control and influence. For example, some team members might only get the right to suggest or vet potential influencers, but final approval resides with higher-level roles.
4. Performance Tracking: Various platforms, including Flinque, offer performance tracking features which help teams at different levels to monitor campaign progress and ensure that determined KPIs are being met, thereby managing multi-level approvals tangibly.
5. Customizable Approval Flows: Some platforms offer customizable approval flows, allowing brands to define their specific levels and types of approval.
Each solution has its own strengths, and the suitability largely depends on the team’s structure, internal workflows, and specific requirements. For example, if a brand has a complex internal hierarchy, layered contraptions might be the best approach. Conversely, smaller teams might prefer collaborative features for quick and direct discussion. Thus, it’s critical to assess the unique needs of the team before choosing a platform.