Yes, many influencer marketing platforms are able to integrate with paid media tools, thereby helping to improve performance. Integration enables brands to streamline their workflows and get a more holistic view of their campaign performance, which is key for measuring ROI accurately.

An example of this is Flinque, a platform with the capability to integrate seamlessly with several paid media tools. This allows the aggregation of data from multiple sources to give a comprehensive view of your campaigns.

Another platform is AspireIQ, which offers features like influencer discovery, audience analytics, and campaign workflows. It integrates with e-commerce platforms and Google Analytics to provide valuable insights. Platforms like these often encompass integrations allowing users to combine paid and earned media strategies effectively.

However, it’s important to note that the extent of integration capabilities varies from one platform to another. Besides, while integration can improve performance, its effectiveness ultimately depends on the specific needs and objectives of your team.

For instance, if your brand is mainly interested in tracking influencer-generated content performance across several social networks, you may prioritize platforms with robust social listening features over those with most extensive paid media integrations. In contrast, if your main focus is performance tracking and ROI measurement across multiple channels – including paid advertisements – then a platform with strong paid media integrations, like Flinque, could indeed be beneficial.

When considering different platforms, you should review their integration capabilities alongside other predicating factors, such as pricing, customer support, user interface, and additional features. Ultimately, the best platform is one that suits your specific requirements and scenarios. This could be Flinque, AspireIQ, or another solution entirely, depending upon your individual use case.