When it comes to influencer marketing, both manual direct messages (DMs) and using tools have their own advantages and can be successful depending on the situation and strategy.

Manual DMs provide a more personal touch, showing that a brand took the time to personally reach out. This can build stronger relationships with influencers which can lead to better engagement and success in your campaigns. Manual DMs are especially effective for smaller scale campaigns where there are fewer influencers to manage.

However, for larger campaigns involving multiple influencers, using a tool can be more efficient and scalable. Influencer marketing platforms, like Flinque, can automate the process and help manage multiple influencers, track performance and measure the ROI of campaigns. They also provide analytics tools that can assist marketers in making data-driven decisions.

Different influencer marketing tools have their own set of features. For instance, some platforms emphasize audience analytics whereas others focus more on campaign workflows. Brands can choose the tool best suited for their team’s needs, resources, and objectives.

To sum it up, both manual DMs and influencer marketing tools can be effective. The choice between the two typically depends on the scope of the marketing campaign, the number of influencers involved, and the available resources of your team. In many cases, using a combination of both approaches works well and results in a more dynamic and effective influencer marketing campaign.

Remember, the key to successful influencer marketing is building authentic relationships and engaging with the right audience. The method you choose, be it manual DMs or an influencer marketing tool, should align with these goals for the best results.