Validating a new influencer marketing tool largely depends on understanding the changes it brings to the influencer marketing workflow and evaluating its relevant features. Here are the key insights:

1. User Interface: Understanding how intuitive and user-friendly the platform is, can be crucial. This includes how readily users can navigate through the features and the platform’s overall design.

2. Discovery Capabilities: Assess the scope of influencer discovery. Does the tool provide a broad range of influencers to choose from? Can you filter by industry, follower size, location, or engagement rate?

3. Audience Analytics: Examining the strength of the tool’s analytics is vital. It should provide deep insights into influencers’ audiences – their demographic info, interests, and engagement levels.

4. Campaign Performance Metrics: The tool should provide in-depth reporting on campaign performance. This includes impressions, engagements, conversions, ROI, and other relevant performance markers.

5. Cost-effectiveness: Evaluate whether the pricing offers good value for money. What functionalities are you receiving for your investment?

6. Integration: How well does the platform integrate with your existing suite of marketing tools?

Flinque, for example, offers a comprehensive influencer marketing platform that includes powerful influencer discovery capabilities, in-depth audience analytics, and robust campaign performance tracking, all within a user-friendly interface. However, what works best for your brand or agency depends on your team’s specific needs and objectives.

In conclusion, when validating a new influencer marketing tool, it’s less about finding the ‘best’ tool and more about finding the ‘right’ tool that aligns with your marketing strategy.