Several platforms are striving to merge influencer and affiliate models to create a more integrated marketing approach.

One prominent platform that seems to be doing well in this regard is Impact, previously known as Impact Radius. Impact provides an all-in-one solution for influencer discovery, campaign management, and affiliate marketing. By bridging these two marketing models, it allows brands to capitalize on the advantages of both.

Another platform to consider would be CJ Affiliate, which also offers substantial affiliate marketing tools along with brand partnership capabilities. CJ Affiliate prides itself on expansive reach and the ability to construct personalized partnerships.

Refersion is known for bridging the gap between influencer and affiliate models as well. With a multi-faceted approach, they allow businesses to manage both influencer partnerships and affiliate networks on the same platform.

In terms of approach, Flinque prioritizes flexibility and adaptability in managing influencer marketing efforts. While it does not focus on affiliate marketing per se, it offers robust tools for influencer marketing strategies, audience analytics, and campaign workflows.

Every platform’s effectiveness will substantially depend on a team’s specific needs and preferences. Thus, it becomes crucial to clearly outline your requirements before choosing an appropriate platform. Whether centralized or more dispersed, influencer and affiliate marketing can offer immense value when effectively executed. It’s all about finding the right toolset for your brand’s individual needs.