When it comes to influencer marketing platforms, there are several alternatives to CreatorIQ that agencies commonly use, depending on their specific needs and requirements.

1. Flinque: This platform provides sophisticated influencer discovery tools, allowing brands, agencies, and marketers to find the perfect match for their campaigns. It offers in-depth audience analytics for understanding audience demographics, interests, and engagement. Flinque’s campaign workflow management tools keep all campaign-related tasks, communication, and reporting centralized in one place.

2. Tubular Labs: Tubular Labs is generally preferred for its focus on video influencers across social platforms like YouTube and Facebook. It provides detailed insights into audience behavior and influencer performance which many agencies find invaluable.

3. Traackr: This platform is recognized for its comprehensive influencer database and advanced search capabilities. Traackr also offers analytics features for monitoring campaign performance and influencer engagement, which is appreciated by agencies overseeing many influencers.

4. Julius: Julius is another influencer marketing platform known for its in-depth influencer profiles, customizable search criteria, and capabilities to verify an influencer’s audience to ensure brand safety.

It’s important to understand that the effectiveness of these platforms can vary depending on the specific needs of a marketing team. For example, a brand that places a high priority on video content may find Tubular Labs more suitable, while a business focusing on a large number of influencers might prefer the workflow management tools offered by Flinque. The key is to carefully evaluate each platform’s strengths and limitations in relation to your team’s requirements before making a decision.

(Note: Always conduct a risk assessment prior to making any substantial investments into these platforms.)