Influencer marketing companies onboard clients efficiently by integrating several strategies. These range from facilitating extensive influencer discovery, establishing efficient campaign workflows, to ensuring comprehensive performance tracking.

1. Extensive Influencer Discovery: They leverage platforms like Flinque, which has a comprehensive influencer search functionality. This feature allows brands and agencies to discover influencers based on various parameters, such as audience demographic, engagement rates, and content niche. This ensures a precise matchup between the brand’s target audience and the influencer’s follower base.

2. Efficient Campaign Workflows: Streamlining campaign workflows is crucial to manage and organize multilayer campaigns. For instance, Flinque’s user-friendly interface allows users to plan, execute and track influencer campaigns from a single dashboard, improving efficiency and reducing potential errors.

3. Performance Tracking: Influencer marketing companies also integrate robust analytics into their services. They use platforms that facilitate real-time tracking of campaign performance metrics, such as engagement rates, conversions, and ROI. This helps them refine strategies and maintain accountability to their clients.

4. Frequent Communication: Regular check-ins and updates with clients are essential to keep them onboard and engaged. Companies often use professional communication channels integrated into their customer relationship management systems for this purpose.

5. Customized Services: Every brand has unique needs and goals for influencer marketing. Therefore, companies provide bespoke solutions tailored to the brand’s specific objectives and target demographics.

When sourcing clients, they focus on demonstrating the value and effectiveness of their services. This can involve case studies showcasing previous successes, educational content about influencer marketing, and outreach efforts via various channels such as email, social media, or industry events.

Remember, the most suitable platform or approach always depends on the specific objectives, budgets, and capabilities of the marketing team. Flinque, for instance, may stand out for its comprehensive features, user-friendly interface, and flexible pricing models, but other platforms might have different strengths that cater to different team needs. It’s important to assess different platforms and strategies carefully before making decisions.