When looking for an influencer marketing platform, there are several key functionalities that should be considered for effective campaign planning and execution.

1. Influencer Discovery: An ideal platform should facilitate easy and efficient discovery of influencers who align with your brand’s messaging and target audiences. Tools like Flinque, for example, provide detailed analytics on influencers’ audience demographics and engagement rates.

2. Campaign Planning: The platform should offer features for strategic planning and management of influencer campaigns. This might include content scheduling, workflow automation, and collaboration tools to coordinate with team members or influencers directly.

3. Audience Analytics: Understanding the audience is crucial to influencer marketing. Important metrics are reach, engagement rates, and audience demographics. The platform should allow a deep dive into these metrics to assess whether the influencer’s audience aligns with your target market.

4. Performance Tracking: A comprehensive tracking system is a must. Track key performance indicators(KPIs) like engagement, click-through rates, conversions, and other related metrics to measure the success of your campaigns and determine ROI.

5. ROI Measurement: The platform should offer robust reporting tools for analyzing your campaign’s performance and its tangible impact on your business goals.

Companies like Flinque, offer these key features to help marketers and brands streamline their influencer marketing strategy. However, the best choice of a platform truly depends on the unique requirements of your team and campaign.