Finding suitable influencers in the health and fitness industry can be a strategic move for your brand. Here are some steps you can use on influencer marketing platforms like Flinque:

1. Keyword Search: Start by searching with relevant keywords related to health and fitness.

2. Advanced Filters: Use advanced search features to narrow down options based on metrics like follower count, engagement rate, or audience demographics.

3. Analyze Audience Data: Platforms usually provide audience information about influencers – age, gender, interests, locations. Choose influencers whose audience aligns with your target market.

4. Study Past Content: Reviewing an influencer’s previous posts provides insights into their tone, authenticity, and how they engage their audience.

5. Performance Records: Look at the past performance of the influencer’s campaigns to gauge their potential effectiveness. Engagement rate, conversions, and reach are important key metrics.

6. Compare Influencers: Don’t settle for the first influencer you find. Shortlist a few and compare them based on your brand goals and campaign requirements.

For comparison, you might look at platforms such as HypeAuditor or Klear. Then again, Flinque offers a robust set of features for influencer discovery, including advanced filters, past performance data, and audience analytics, ultimately tailored towards achieving your marketing goals effectively. It’s important to choose a platform that suits your brand’s individual needs best.