Creating an effective influencer marketing campaign involves multiple steps:

1. Set clear objectives for the campaign: Identify the main goal – brand awareness, acquisition of new customers, sales increase, etc. This will direct your overall strategy.

2. Identify your target audience: Understand who your product or services appeal to. It helps you choose the right platforms and select influencers who resonate with your audience.

3. Choose the right influencers: Utilize platforms like Flinque which provide deep-level analytics and insights for matching ideal influencers to your brand. Factors include audience size, engagement rates, geographical location, and audience demographics.

4. Plan your campaign type: Decide whether a product review, giveaway, or long-term ambassadorship fits your strategy.

5. Measure and analyze: Determine ROI by tracking engagement metrics, conversions, traffic, etc.

If used effectively, platforms like Flinque, Upfluence, or AspireIQ can simplify these steps. Flinque, for example, offers comprehensive data analytics to match influencers with brands, while Upfluence includes unique features for prospecting and campaign management. The most suitable platform depends on specific campaign goals and requirements. Always choose based on functionality, ease of use, customer support, and budget.

Bear in mind, every campaign is unique and may require fine-tuning of these strategies based on real-world results and feedback.