Introduction
Both of these run performance minded campaigns, so this is breadth against focus. The Influencer Marketing Factory is a global full service agency that handles the whole funnel across platforms. inBeat is a specialist that goes deep on micro influencers, user generated content and paid social. The right pick depends on how wide your needs run.
The Creator Outreach Toolkit
12 email templates that get replies, a 50 point vetting checklist and rate scripts. Built from 4 years of creator campaigns.
Start free, no card →The Influencer Marketing Factory
The Influencer Marketing Factory is a global full service influencer agency that takes a brand end to end, from KPIs and creator selection through story, execution and reporting. It runs campaigns on TikTok, Instagram, YouTube and Twitch with teams across the US, Europe and Asia and leans hard on measurement: unique tracking codes, pixels and promo codes feed a full funnel report on reach, leads and revenue. It also offers UGC with media rights, talent management and market research, with tailored plans rather than fixed packages. Best for brands that want one partner to run influencer marketing across platforms and markets.
inBeat Agency
inBeat is a performance driven micro influencer agency founded in 2018, with offices in Montreal and Los Angeles and a roster of more than 25,000 vetted micro creators across North America. Its model blends micro influencer casting, UGC production and paid social into campaigns built to push customer acquisition cost down and return on ad spend up, with a senior strategist on every account and whitelisting to amplify the winners. It has worked with brands like Hopper, Chatbooks, Prose, NielsenIQ and Miniso, mostly in direct to consumer, mobile apps and consumer packaged goods. Best for performance brands that want micro creators and UGC engineered for paid results.
How to choose
Pick on scope. If you want a single full service partner running creator campaigns across platforms and global markets, the Influencer Marketing Factory covers that ground. If your goal is lower acquisition cost through micro creators and UGC feeding paid social, especially in DTC, apps or CPG, inBeat is the sharper instrument. Breadth on one side, performance focus on the other.
Running it yourself
If the part you want to control is finding the creators, you can do that in house. Flinque indexes 10M plus verified creators across Instagram, YouTube, TikTok and X, so you can filter for micro or macro creators by niche and audience and vet each on roughly 200 data points before any outreach.
Find micro or macro creators and vet them yourself
Flinque indexes 10M plus verified creators across Instagram, YouTube, TikTok and X. Filter by tier, niche and audience, vet on roughly 200 data points and start free with no sales call.
FAQs
What does the Influencer Marketing Factory do?
It is a global full service influencer agency that runs campaigns end to end, from KPIs and creator selection through story, execution and reporting. It works across TikTok, Instagram, YouTube and Twitch with teams in the US, Europe and Asia, with a strong focus on tracking and full funnel measurement.
What does inBeat Agency specialize in?
inBeat is a performance driven micro influencer agency founded in 2018 in Montreal, with an LA office and over 25,000 vetted micro creators. It blends micro influencer casting, UGC production and paid social to lower acquisition cost, mostly for DTC, app and CPG brands.
Influencer Marketing Factory or inBeat, which fits me?
Choose the Influencer Marketing Factory for a single full service partner across platforms and markets. Choose inBeat if your goal is lower acquisition cost through micro creators and UGC feeding paid social, especially in DTC, apps or CPG.
Does inBeat only work with micro influencers?
Micro creators are its core, paired with UGC production and paid amplification. That focus is deliberate, since smaller engaged creators tend to deliver stronger performance economics for the acquisition campaigns inBeat is built around.
Can I run these campaigns without an agency?
Yes. A discovery platform like Flinque lets you find and vet creators yourself across four platforms and any tier, checking roughly 200 data points each, so you keep control of selection and the relationships.